Video Archives - Cleanfax

Unleash the Full Potential of Your Cleaning or Restoration Mobile Website

Cleanfax Staff — Thu, 27 Jul 2023 20:38:48 +0000

Chances are good that you not only have a cell phone—you’ve got a smartphone, with all the bells and whistles you’d find on your laptop or desktop computer. You’re not alone. Your customers have smartphones as well, and they are using them to visit your website.

What can you do to make their experience of your website on their smartphone as good as possible?

In this episode of Take 5 With Cleanfax, ISSA Media Director Jeff Cross interviews John Clendenning, Carpet Cleaner Marketing Masters founder and CEO, regarding ways to optimize your mobile website for better engagement and lead generation.

To learn more about creating a strong presence on smart mobile devices, watch the complete episode of Take 5 With Cleanfax below.

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You can also listen to the full conversation via our Cleanfax Podcast here:

For more video content by Cleanfax, check out the Cleanfax Video page and start learning invaluable cleaning and restoration tips today.

Subscribe or update your subscription to Cleanfax.

Become an ISSA member to manage and grow your restoration company

ISSA membership provides unparalleled opportunities to improve your operations, boost your profits, and make valuable connections. Learn more about the benefits that are in store for you as an ISSA member by viewing the ISSA membership form page today!

The post Unleash the Full Potential of Your Cleaning or Restoration Mobile Website appeared first on Cleanfax.

Optimize Your Sales Force With Tools That Measure

Cleanfax Staff — Thu, 27 Jul 2023 18:21:13 +0000

It’s hard to know how your efforts are paying off if you don’t measure your results.

On this episode of Straight Talk!, growth and strategy consultant Ed Marsh, Consilium Global Business Advisors founder and principal, discusses the different sales data that can be measured, along with the tools that help get the job done.

To learn how you and your sales team can stay on top of your important numbers, watch the complete episode of Straight Talk! below.

Click and Watch:

You can also listen to the full conversation via our Cleanfax Podcast here:

For more video content by Cleanfax, check out the Cleanfax Video page and start learning invaluable cleaning and restoration tips today.

Subscribe or update your subscription to Cleanfax.

Become an ISSA member to manage and grow your restoration company

The post Optimize Your Sales Force With Tools That Measure appeared first on Cleanfax.

Latest Dri-Eaz® Technology Addresses Needs for Maximum Efficiency

Cleanfax Staff — Tue, 25 Jul 2023 15:51:53 +0000

Save Hours in Traffic and Increase Profits With the Free Dri-Eaz App

Manage your Dri-Eaz dehumidifiers and air scrubbers 24/7 from anywhere using the Dri-Eaz Command Center Pro (CCPro) dashboard and app. It’s free and simple to implement with no contracts or download fees.

With CCPro, you can check individual jobs’ progress instantly from anywhere, organize site visits efficiently, and even power dehumidifiers and air scrubbers back on if occupants turn them off. It’s also easy to track unit locations and schedule them for maintenance.

CCPro leverages the WiFi-enabled Command Hub technology in current Dri-Eaz dehumidifiers, as well as HEPA 700 and AP 700 air scrubbers. To integrate the technology into older models, redeem Legend Rewards points for Command Hubs or order them from your local distributor.

It takes only five minutes to register using the CCPro dashboard and to download the Dri-Eaz Command Center Pro mobile app from Apple and Google stores: https://drieaz.info/ccpro

Dri-Eaz Command Hub-Enabled Air Scrubbers Surpass HEPA Efficiency

Both the Dri-Eaz HEPA 700 and the Mediclean AP 700 deliver the industry’s quietest, high-performance air filtration, with up to 700 CFM for Xactimate’s XL HEPA rate. Independent testing shows they exceed HEPA by removing 99.99% of .1–.5 micron mold, dust and other particles using standard filters.

The Mediclean AP 700 also includes ultraviolet-C (UVC) technology to attack viruses and bacteria on the HEPA filter. Antimicrobial additives in the unit’s housing (EPA Reg. No. 93407-3) help inhibit the growth of bacteria and mildew on the housing.

Using each unit’s integrated Command Hub with onboard WiFi, you can remotely control airflow and monitor HEPA filter life. Learn more at https://drieaz.info/ccprovideo.

Filtration for Clearing Dangerous Wildfire Smoke Indoors

Wildfire smoke is a growing problem, especially because it contains multiple noxious air pollutants, from cancer-causing substances to small particles. Smoke particles are typically 2.5 microns (PM2.5) or even smaller—able to get deep into the lungs and sometimes directly into the bloodstream.

For effective wildfire smoke removal, portable HEPA air scrubbers must remove PM2.5—and smaller. Independent testing has demonstrated that both the Dri-Eaz HEPA 700 and MediClean AP 700 air scrubbers exceed HEPA, removing 99.99% of .1º–.25 micron particles.

Besides removing smoke, you also need to eliminate nasty odors, which you can remove by installing an activated carbon filter in your portable HEPA unit. Not all carbon filters are equal—each Mediclean AP 700 or HEPA 700 Activated Carbon Filter contains 2.5 pounds of carbon pellets to provide more than 1 million square yards of surface to adsorb noxious odors. That’s twice the effectiveness of many other carbon filters.

Dri-Eaz: Your Trusted Source for 40-Plus Years

All Dri-Eaz airmovers, dehumidifiers, and air scrubbers are engineered, molded, and assembled in Legend Brands’ Burlington, Washington, plant—built and supported by many of the same individuals who have made Dri-Eaz the brand restoration professionals have long relied on for their success. We’re here for you—reach us at info@legendbrands.com or on live chat at https://info.legendbrands.com.

Learn more about the Dri-Eaz Command Center Pro by watching this sponsored video below!

The post Latest Dri-Eaz® Technology Addresses Needs for Maximum Efficiency appeared first on Cleanfax.

Blood on a Plane: Treating Contaminants for Travelers

Cleanfax Staff — Mon, 17 Jul 2023 06:00:04 +0000

Bodily fluids, such as blood, vomit, and diarrhea, can be dangerous contaminants, no matter where they appear. But when you’re traveling on an airplane, there’s little to no opportunity to vacate the scene.

For this ISSA Cleaning Industry Alert, Dr. Gavin Macgregor-Skinner, senior director of the Global Biorisk Advisory Council^® (GBAC), a Division of ISSA, specifically discusses what happens when blood contaminates a plane and how the cleaning industry should respond to such situations.

To hear his advice, watch or listen to the ISSA Cleaning Industry Alert below.

Click and Watch:

You can also listen to the full conversation via our Cleanfax Podcast here:

For more video content by Cleanfax, check out the Cleanfax Video page and start learning invaluable cleaning and restoration tips today.

Subscribe or update your subscription to Cleanfax.

Become an ISSA member to manage and grow your restoration company

The post Blood on a Plane: Treating Contaminants for Travelers appeared first on Cleanfax.

The Insidious Danger of ‘Displacement Activities’

Jeff Cross — Tue, 11 Jul 2023 12:47:45 +0000

Have you ever found yourself busy—just for the sake of being busy? Busy work—or “displacement activities”—are all the tasks you do for your business that have little to no importance, especially when it comes to growing your business and generating income.

In this edition of Take 5 With Cleanfax, ISSA Media Director Jeff Cross interviews Steve Toburen, the founder of Home Front Success, about such activities, which sneak into the routine of business owners and keep them from doing the things they really need to get done. Toburen shares three strategies to ensure that displacement activities don’t take over with you and your company. You can subscribe to Toburen’s weekly QuickTIP newsletter here.

To learn how to stay on task with your most meaningful business activities, watch or listen to the complete episode of Take 5 With Cleanfax below.

Click and Watch:

You can also listen to the full conversation via our Cleanfax Podcast here:

For more video content by Cleanfax, check out the Cleanfax Video page and start learning invaluable cleaning and restoration tips today.

Subscribe or update your subscription to Cleanfax.

Become an ISSA member to manage and grow your restoration company

The post The Insidious Danger of ‘Displacement Activities’ appeared first on Cleanfax.

Networking Made Easy: Unlocking Success With a Simple Three-Phase System

Cleanfax Staff — Wed, 05 Jul 2023 22:25:36 +0000

Despite the importance of marketing, many businesses leave its potential untapped. But marketing doesn’t have to be complicated or expensive to be effective. You just need to know where and how to begin.

In this episode of Straight Talk!, Dean Mercado, the CEO of Online Marketing Muscle, shares a simple three-phase marketing system that you can implement quickly and easily to start generating successful results.

To learn more about Mercado’s system and how you can apply it to your own business, watch or listen to the complete episode of Straight Talk! below.

Click and Watch:

You can also listen to the full conversation via our Cleanfax Podcast here:

For more video content by Cleanfax, check out the Cleanfax Video page and start learning invaluable cleaning and restoration tips today.

Subscribe or update your subscription to Cleanfax.

Become an ISSA member to manage and grow your restoration company

The post Networking Made Easy: Unlocking Success With a Simple Three-Phase System appeared first on Cleanfax.

Using an Operations Mindset to Drive Revenue

Cleanfax Staff — Tue, 13 Jun 2023 13:18:24 +0000

Operational thinking—concerning yourself with the here-and-now workings of your company and how to keep things working, everyday—is an important component of any business.

In this edition of Straight Talk!, Ed Marsh, Consilium Global Business Advisors founder and principal, discusses how you can use operational mindset to not only drive the inner workings of your business, but also its revenue.

To find out how to transfer the operational mindset that created your well-refined processes over to your income generation, watch latest episode of Straight Talk! below!

Click and Watch:

You can also listen to the full conversation via our Cleanfax Podcast here:

For more video content by Cleanfax, check out the Cleanfax Video page and start learning invaluable cleaning and restoration tips today.

Subscribe or update your subscription to Cleanfax.

Become an ISSA member to manage and grow your restoration company

The post Using an Operations Mindset to Drive Revenue appeared first on Cleanfax.

Website Conversion Fundamentals for Cleaning and Restoration Companies

Cleanfax Staff — Tue, 13 Jun 2023 12:34:08 +0000

Unlike the movie Field of Dreams, in which a baseball field was built and the spirits of old ballplayers showed up, you can’t build a website and expect your potential customers to just come to you as a result.

In this episode of Take 5 with Cleanfax, ISSA Media Director Jeff Cross talks to John Clendenning, Carpet Cleaner Marketing Masters CEO, on what you website needs to have and what you need to still do to make sure your content is being seen by the right people and converting leads into paying customers.

To check out the website conversion fundamentals he shared, watch the latest episode of Take 5 with Cleanfax below!

Click and Watch:

You can also listen to the full conversation via our Cleanfax Podcast here:

For more video content by Cleanfax, check out the Cleanfax Video page and start learning invaluable cleaning and restoration tips today.

Subscribe or update your subscription to Cleanfax.

Become an ISSA member to manage and grow your restoration company

The post Website Conversion Fundamentals for Cleaning and Restoration Companies appeared first on Cleanfax.

3 Ways to Embrace AI for a Competitive Advantage in the Cleaning Industry

Cleanfax Staff — Wed, 31 May 2023 12:40:05 +0000

Right now, it seems like everyone is talking about artificial intelligence (AI)—and like everything in life, it has its good and bad sides. How can you, as a cleaning professional, take advantage of the positive things it has to offer?

In this episode of Straight Talk!, ISSA Media Director Jeff Cross talks to Dean Mercado, CEO of Online Marketing Muscle, about three specific strategies that can help you leverage AI for your business.

“Those who ignore [AI],” warns Mercado, “you’re ignoring it at your own peril.”

To learn what three strategies are, watch the latest episode of Straight Talk! below!

Click and Watch:

You can also listen to the full conversation via our Cleanfax Podcast here:

For more video content by Cleanfax, check out the Cleanfax Video page and start learning invaluable cleaning and restoration tips today.

Subscribe or update your subscription to Cleanfax.

Become an ISSA member to manage and grow your restoration company

The post 3 Ways to Embrace AI for a Competitive Advantage in the Cleaning Industry appeared first on Cleanfax.

Handling Chronic Whiners and Complainers on Your Sales Team

Cleanfax Staff — Thu, 25 May 2023 12:58:59 +0000

While you might think that your sales staff would, more often than not, display a positive attitude, this isn’t always the case. They’re human, and as such, their character traits might not always be pleasant. In some cases, the negative attitude might even be chronic.

So what can you do with sales people who constantly whine and complain? In today’s Straight Talk!, ISSA Media Director Jeff Cross interviews sales consultant Dave Kahle, who shares his recommendations on handling such employees—including weighing the good against the bad.

To find out what Kahle had to say, watch the latest episode of Straight Talk! below!

Click and Watch:

You can also listen to the full conversation via our Cleanfax Podcast here:

For more video content by Cleanfax, check out the Cleanfax Video page and start learning invaluable cleaning and restoration tips today.

Subscribe or update your subscription to Cleanfax.

Become an ISSA member to manage and grow your restoration company

The post Handling Chronic Whiners and Complainers on Your Sales Team appeared first on Cleanfax.